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Research

If you want to know why John Brown buys what John Brown buys, you must see the world, through John Brown’s eyes....

Storytelling

Marketing is no longer about the stuff you make, but the stories you tell...

Strategy

Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat....

Consulting

Many people are not ready to pay for advice they can use, so the few that do, break boundaries and soar higher.

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